Turning a book

into a literary race

Book Marathon™ is a project which turns any book into a literary race track where only the quickest eyes can win. To start, each reader must choose the bookmark he/she likes most, a book through which to run and read until his character wins the race.

This project seeks to promote reading habits in children, presenting books as what they are: something fun.

BM_logo-ideaBM_logo-idea
fullsize_bookmarathonfullsize_bookmarathon

Color scheme

Blue, red and beige are the three primary colors of Book Marathon™.

This palette not only defines the graphic communication of the brand, it also builds a linguistic code that differentiates the two product languages: English (blue) and Spanish (red).

BM_colorsBM_colors

Book Marathon™ consists of four little eyes always ready to embark on a new literary race. They are Ellie, Pol, Jess and Dylan.

BM_charactersBM_characters

All bookmarks are designed to run on any surface, either a detective book or a science fiction one. In addition, every bookmark includes an own medals table to keep the badges obtained with each victory.

BM_marcapaginasBM_marcapaginas

The packaging is designed to present the product the same way it is pretended to be used. Notebooks include pages and pages of lists for book lovers.

BM_EngBM_Eng
BM_libroBM_libro
BM_medalleroBM_medallero
BM_libretaEsp-pegatinasBM_libretaEsp-pegatinas
interior_personajes2interior_personajes2
BM_libretasEng-3BM_libretasEng-3
ultima-pagina2ultima-pagina2

Client: Book Marathon
Brand identity and i
llustration: azul recreo
Photography: Seiyu
Year: 2017

[unex_ce_button id="content_8z8nrum7o" button_text_color="#ffffff" button_font="regular" button_font_size="28px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#5476d9" button_padding="20px 60px 20px 60px" button_border_width="0px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#3c3c3b" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="http://azulrecreo.com/about/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]GET IN TOUCH[/ce_button]