Turning a book

into a literary race

Book Marathon™ is a project which turns any book into a literary race track where only the quickest eyes can win. To start, each reader must choose the bookmark he/she likes most, a book through which to run and read until his character wins the race.

This project seeks to promote reading habits in children, presenting books as what they are: something fun.

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Color scheme

Blue, red and beige are the three primary colors of Book Marathon™.

This palette not only defines the graphic communication of the brand, it also builds a linguistic code that differentiates the two product languages: English (blue) and Spanish (red).

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Book Marathon™ consists of four little eyes always ready to embark on a new literary race. They are Ellie, Pol, Jess and Dylan.

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All bookmarks are designed to run on any surface, either a detective book or a science fiction one. In addition, every bookmark includes an own medals table to keep the badges obtained with each victory.

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The packaging is designed to present the product the same way it is pretended to be used. Notebooks include pages and pages of lists for book lovers.

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Client: Book Marathon
Brand identity and illustration: azul recreo
Photography: Seiyu
Year: 2017

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