In a world saturated with information, driven by a frenetic pace and ephemeral interests, we welcome of projects with enough attitude to be able to bet on pause, reflection and calm gaze.
Halfway between curation projects and self-creation, Seiyu elevates and highlights those people, ideas or stories that deserve to be told, no matter if it's an up and coming urban music artist or a local tailor challenging the big fashion firms.
Seiyu is a contemporary lifestyle brand with wide interests. They needed to create a concept to articulate their discourse, represent their philosophy and define their image. This new identity should also be able to keep up over time and provide the necessary flexibility to live in different formats as well as to accompany the various contents in which they decide to focus on.
One of the most deeply-rooted aspects of Seiyu's identity was their use of color. From the very beginning they had always banked on black and white, so for their new identity we decided that these tones, with some slight adjustments, should continue to be the protagonists. These colors are elegant, stand the test of time and help to give prominence to the surrounding content.